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Showing posts from April, 2024

Introduction to TV drama

1) How does this  His Dark Materials  trailer meet the conventions of a TV drama series? It meets the conventions of a dramatic  narrative which is usually linear and this continues across episodes.It also has an ensemble cast because all the characters have their own storyline. 2) What genre (or genres) are suggested by this  His Dark Materials  trailer? The genre that is suggested by His Dark Materials is science fantasy. 3) What kind of characters and narratives are introduced in this trailer? Narrative:It follows the coming of age of two children,as they wander through a series of parallel universes. Characters:Lyra Belacqua and Will Parry,Witches,Religious men. 4) What settings appear in the trailer? There are many different settings that appear in the trailer such as a jungle/forest,a lab,a college,a town 5) Who do you think the target audience for  His Dark Materials  is? Give reasons for your answer. It has been marketed as young adult fiction and the central characters are chi

Music video:Final Index

1)  Music Video: Introduction 2)  Music Video: BLACKPINK - How You Like That CSP 3)  Music Video: Arctic Monkeys - I Bet You Look Good On The Dancefloor CSP

Arctic Monkeys-I Bet You Look Good On The Dancefloor

  Arctic monkeys:Audience   1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. Arctic monkeys audience between 15-24 year olds.Their Psychographic group include reformers and maybe Explorers.Their audience is mostly white,middle class and somewhat young.Since they have become successful they moved into bigger groups such as Mainstreamers. `2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? The song is upbeat and fast-paced.Fans who had followed the band since early days would feel a sense of personal relationship while younger people would feel a sense of personal identity. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? At the start of the music video the lead singer says "don't believe the hype" i think that it would appeal to fans because it sho

BLACKPINK-How You Like That

  Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? BLACKPINK fans are known as 'Blinks' and are largely teenage girls and young women.The demographics of BLACKPINK are mainstream because it appeals to a wider audience.The pschographics for the BLACKPINK audience are for people who are into doing trendy dances and like music. 2) What audience pleasures are offered by the music video for How You Like That? In the music video the audience pleasures that are offered are personal relationship.This is because the music video is promoted at the young audience and has a massive impact on them. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  At 0:47 seconds we can see all the stars dancing together in a group.I think that it would appeal to the audience because it will want to make them do the dance themselv

Introduction to music video

1) What are the key conventions of music video? Camera shot type,camera angles and movements,sound,mise-en-scene 2) What is intertextuality? The relationships between texts especially literally ones 3) When did music videos first become a major part of the music industry? Music videos become one of the main platforms for new artists to gain attention and for consolidated artists to show their latest works.The DIY video approach that initially inundated the MTV in the early 80s soon fade towards huge production budgets and an era where music video cost more than feature films. 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? A new concept was born,and following its launch at midnight on August 1,1981,MTV quickly grew in popularity due to its young and fresh vibe,cool and camera-friendly VJs and dedication to show the best and most popular music videos of the day  5) How are music videos distributed and watched in the dig

Magazine:Final index

1 )  Magazines: Tatler magazine CSP 2)   Advertising assessment learner response   3)  Magazines: Heat magazine CSP

Heat case study

  Introduction-Heat media pack 1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. Digital-Across our digital platforms – we deliver breaking news, funny, engaging and exclusive content Print-In print – we bring readers a truly unique, quality experience. Radio-On air – heat radio brings the voice of the brand to life with the music soundtrack to your workday. 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Celebrity news: heat is the beating heart of the  showbiz world. We ensure heat readers are  always in the know and give them conversation- starters they can show off about to their mates down  the pub. Our journalists have the answers to the  questions before they’ve even been asked. We help  celebrities to talk about their biggest secrets and we  find the funny, wherever it’s hiding. 3) Now look at  page 4  of the Heat Media Pack. Wha

Tatler case study

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Introduction-Tatler media pack 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? The editor introduces the magazine as fabulous and sensational.They also say that it is very accurate to the very richest readers in the country. 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Age:41 Gender:female 73% ABC1:83% HHI:261,572 London/SE:70% The demographics suggest that Tatler aims their content at higher class and middle class people who are more into fashion and like to read about it. 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? Tatler readers think that fashion is very high key and is very important in society.Tatler readers believe

Advertising assessment learner response

   1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).   www-you clearly revised the theories which is helpful + you have a go at applying them.However you need to say what theory is first + then apply it and use key terminology ebi-be more specific with the evidence you give about the csp product 2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:   Q1: 2/2 Q2: 3/12 Q3:3/6   Q4: 5/12 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  -start with answering question:in 1955... - use more detail -use dates 4) Now look at  question 3  - on the NHS Represent advert. Use the mark scheme to identify  one  way the advert  subverts  stereotypes of race/ethnicity and  one  way it might  reinforce  stereotypes of race/ethnicity. Try and write points you  did

Advertising and marketing:Final index

1)  Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3)  January assessment learner response 4)  Advertising CSP 1: OMO print advert   5)  Advertising CSP 2: Audrey Hepburn Galaxy advert 6)  Advertising CSP 3: Represent NHS Blood campaign  

NHS represent advert

  1) What does BAME stand for? Black,Asian minority ethnic 2) Why is there a need for blood in the BAME community? There is a need for blood in the BAME community because only 3% of people of colour donate their blood and the BAME community wants more poeple of colour to donate their blood.     3) What does this advert want people to do once they've seen it (the 'call to action')? The advert wants more people to donate their blood (people of colour) because it as seen as helping other people and makes the person who donated their blood feel better about themselves because they are helping to make a change in the world 4) Why is the advert called 'Represent'? The advert is called represent because it represents people of colour and their abilities.It also represents how talented people of colour are and how stereotypes were subverted in this advert.The 'e' backwards  in the word represent is the number 3 which in this case of the advert represents how many pe