Introduction to music video

1) What are the key conventions of music video?

Camera shot type,camera angles and movements,sound,mise-en-scene

2) What is intertextuality?

The relationships between texts especially literally ones

3) When did music videos first become a major part of the music industry?

Music videos become one of the main platforms for new artists to gain attention and for consolidated artists to show their latest works.The DIY video approach that initially inundated the MTV in the early 80s soon fade towards huge production budgets and an era where music video cost more than feature films.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

A new concept was born,and following its launch at midnight on August 1,1981,MTV quickly grew in popularity due to its young and fresh vibe,cool and camera-friendly VJs and dedication to show the best and most popular music videos of the day 

5) How are music videos distributed and watched in the digital age?

They are distributed by online platforms and social media



Comments

Post a Comment

Popular posts from this blog

Reception theory

Image
  1) What is the preferred reading of a media text? The preferred reading of a media text  is how the producer wants the audience to see the media text. 2) What is the oppositional reading of a media text? The oppositional reading of a media text is something that places the audience in a different position they were in before/changes their view. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The trailer of the Harry Brown clip wants the audience to think that most kids are very bad and like to commit bad things because of what other people are doing or to be cool.This shows us that most people commit to doing bad things because of the influence of other people.This would most certainly make the audience believe that if they are doing these bad things they would not care about the consequences of their own actions.Meaning if they got in trouble they would not care and would still continue their bad ways. 4) Why might young pe
Read more

I, Daniel Blake

  1) What is independent cinema and how is it different to Hollywood  blockbusters? An independent cinema is produced outside the major film studio system in addition to being produced and distributed by independent entertainment companies  2) What is I, Daniel Blake about? Lost his job after a heart attack and is trying to look for work.While finding a job he sees how people are treated how people cannot understand the lives of people who are struggling.It shows people who are struggling to make money and find a job.This film is in Britain and shows the how harsh people can be and how people do not care about the situation people can be in. 3) Who directed I, Daniel Blake and why is this important? I,Daniel Blake was directed by Ken Loach.The director Ken Loach was known for his authentic films which had deep meanings behind them.This is important because it shows us that this film must be authentic and has a true deep meaning behind it. 4) How was I, Daniel Blake promoted to an audie
Read more

CLAMPS

Image
  Costume: Denotations:The girl in the picture looks like she is wearing a hospital gown. Connotation:The girl in the picture is wearing some sort of gown (could be hospital) which connotes that she may be very sick or is going to be experimented on something. Lighting: Denotation:The lighting is very dark and looks like it only has one source of light from someting. Connotation:There looks like there is only one source of light in the photo meaning that it could be coming from a lamp.It highlights the photo a bit more to emphasise what’s going on in the photo. Actions/actors: Denotation:The girl in the photo looked focused,looks like she’s trying to control something. Connotation:The girl in the photo looks focused on the can meaning that she could be trying to control it with her mind.Her eyes look glued to the can to make the effect of moving the can much easier.She has good posture and is sitting upright which senses she’s focused. Make up and hair: Denotation:The girl has a shaved
Read more