updated statement of intent

The health drink my advert will contain is Volvic . My original slogan I will be using is "Make hard-work easier, Drink Volvic" My aim is to advertise my drink as something which can help you stay healthy. I plan to meet my brief of two 40-60 second advert by having young characters who are 15 and 16 so that they can appeal towards my target audience of 15-30 year olds .

In my first advert the narrative is a person running with low energy and drinking Volvic gives her the energy she needs. In my second advert its a girl exercising  with low energy and Volvic gives her the energy she needs . With the use of Toderolv's theory of equillibrium I will establish the fact that everything is normal in my advert until I  become very tired and fatigue. The disruption will then be me having no motivation and then the equillibrium would be restored when I take my volvic and feel energised again .I will also use pack shots, close up , medium close up shots to show off my characters facial expressions which will help to show the effect of my drink .Also in my advert there will be non-diegetic sound such as upbeat music that my target audience listens to so they can feel personal identity and personal relationship towards my character and diegetic sound such as dialogue of me saying my slogan. I will use upbeat music to communicate meanings within my advert .

My target audience is 15-30 year olds. In my advert it contains one 15 year olds girl who is working out. This appeals to an audience because they can relate to working out and feeling really tired and unmotivated. In my advert the main character is a back female which subverts stereotypes as black people are normally lazy ,misrepresented and aggressive . The female in my advert therefore subverts stereotypes because she is working out , being healthy and positive. I think that the use of presenting a person of colour in my advert can subvert stereotypes that have originally been used in adverts. I also think that the setting of my advert being located in a park can subvert typical stereotypes  such as teenagers lingering around and having anti-social behaviour in public .

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