BLACKPINK-How You Like That

 Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

BLACKPINK fans are known as 'Blinks' and are largely teenage girls and young women.The demographics of BLACKPINK are mainstream because it appeals to a wider audience.The pschographics for the BLACKPINK audience are for people who are into doing trendy dances and like music.

2) What audience pleasures are offered by the music video for How You Like That?

In the music video the audience pleasures that are offered are personal relationship.This is because the music video is promoted at the young audience and has a massive impact on them.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

At 0:47 seconds we can see all the stars dancing together in a group.I think that it would appeal to the audience because it will want to make them do the dance themselves in a group

At 1:19 we can see a solo scene of one of the characters singing and the music almost sounds rap-like at this part.I think it will appeal to the audience who like rap because they would enjoy it.

At 1:52 all the dancers are together and are wearing different clothes that are very fashionable.This would appeal to the audience because BLACKPINK fans would want to buy clothes that are the same as their idols

4) How was the How You Like That music video marketed and promoted to the audience?

BLACKPINK uploaded a series of teaser trailers on their social media platforms.They also made reality shows,posters and photos .

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop truly became a global phenomenon with the debut of groups like Big Bang,Girls'Generation and Wonder Girls in the late 2000s.These groups helped to spread K-pop beyond the borders of South Korea,with hits that were popular in countries like Japan,China and the United States

Industry

1) How were BLACKPINK formed and what records have they broken?

BLACKPINK began forming when YG Entertainment held tryouts worldwide for preteen or teenage recruits to create a new girl group after launching its first major one,2NE1 in 2009.The girl group snagged three entries in the Guinness World Records with more than 86 million views in the first day of release (How You Like That)

2) What other successful artists have YG Entertainment created? You may need to Google this.

WINNER,BIGBANG,2NE1,TREASURE

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

It allows us to access all types of media through one device

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

They have billions of followers,their videos are viewed by people all around the world,they have created trendy dances

5) How are UK-based music videos regulated and what types of content require warnings? 

The kinds of issues the BBFC considers in classifying music videos include bad language,dangerous behaviour presented as safe,drug misuse,sexual behaviour and nudity,and threatening behaviour and violence.



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