Galaxy advert CSP

 1) What key conventions of TV advertising can you find in the Galaxy advert?

logo,mise-en-scence,camera shots,editing,slogan

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

The key message of this advert is that this chocolate is worth the money because it is rich and luxurious and is better than any normal chocolate.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Audrey Hepburn is a very famous British actress,she was selected for this advert because she was seen as very elegant and could match the qualities towards the galaxy advert. 

4) What is intertextuality?

Intertexuality is when a media text speaks about another media text

5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

The costume stands out towards everyone else on the bus.For example her dress looks much more rich and elegant as well as her bag.However compared to everybody else on the bus they are wearing much more casual clothes.Her make-up is well done and looks flawless we can also see that she is wearing red lipstick which connotes rich and power.We can see that she is powerful when she takes the drivers hat and puts it on the mans head making him her personal driver.The prop in the advert is the Galaxy chocolate bar.We can see that the chocolate bar stands out towards everything else in her bag.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

In this advert we can see that the man is the hero because he saves Audrey Hepburn from all the chaos.The bus driver is the false hero because he try's to take everyone to their destination but fails due to the chaos making him the false hero and the man the hero

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

The adverts narrative follows Todorov's theory of equilibrium because there was an accident that was caused (fruit stall fell over) and then a helpful man saves her from the chaos and takes her to a calming place so that she can eat her chocolate in peace

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented.

The representation of a celebrity in this advert is that things will go the way they want and that they are seen as very dominant and have a lot of power because of their worth. 

9) What representations of gender can you find in this advert?

A representation of gender is that a man is supposed to save a women.In this cause of the Galaxy advert Audrey Hepburn was saved by the man and he became her personal driver .

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

At the end of the galaxy advert the man is Audrey's personal driver which shows us that she was seen as the more dominant person in this case.Also she stole the hat from the driver which shows us that she is very confident and does not care about what other people think.



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