NHS represent advert

 1) What does BAME stand for?

Black,Asian minority ethnic

2) Why is there a need for blood in the BAME community?

There is a need for blood in the BAME community because only 3% of people of colour donate their blood and the BAME community wants more poeple of colour to donate their blood. 

 3) What does this advert want people to do once they've seen it (the 'call to action')?

The advert wants more people to donate their blood (people of colour) because it as seen as helping other people and makes the person who donated their blood feel better about themselves because they are helping to make a change in the world

4) Why is the advert called 'Represent'?

The advert is called represent because it represents people of colour and their abilities.It also represents how talented people of colour are and how stereotypes were subverted in this advert.The 'e' backwards  in the word represent is the number 3 which in this case of the advert represents how many people of colour donate blood which is 3%

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

The producers have chosen famous BAME celebrities because they are very well known and the audience would already have an idea about what they do.It will also engage the audience because they are more likely to watch adverts with well known people.For example Chuka Umunna and Ade Adepitan

Chuka Umunna is a British Business man and a former Politician who served as a member of Parliament for Streatham

Ade Adepitan is a British television presenter and a wheelchair basketball player

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

The connotations of the slow paced long shot of the empty chars represents 3%.The 3 chairs and 3% together shows the amount of people who have donated blood who are people of colour 

7) How does the advert match the key conventions of a typical urban music video?

The advert matches the key conventions of a typical urban music video because of the rap style music.This is because the rap style music is seen as very British because most rap songs are from the British community 

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

e.g 1

In the advert gender subverts stereotypes.This is because we can see a female scientist in the advert.The reason why this subverts stereotypes is because most scientists we see on television are men and not women.

e.g 2

Disability/ability is also subverting stereotypes  in this advert because we can see a wheelchair basketball player.This subverts stereotypes because it shows us that anyone can do any sport no matter what.

e.g 3

Ethnicity is also subverting stereotypes in this advert.This is because in the advert we can see a person of colour who is an MP.This subverts stereotypes because most members of Parliament are seen as British White People.

9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

This advert reinforces stereotypes in a way.This is because of the wheelchair basketball player.Most people of colour are seen as the most athletic and play basketball the most.This would give some people who are part of the audience an oppositional reading because they think that the advert is trying to say that most black people are basketball players and love sports 

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

At the end of the advert we can see a long-shot this is of 3 chairs.In this shot and scene the setting changes to a clinic or maybe a hospital.This connotations of this represents how many people of colour donate their blood.


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