Advertising and marketing:Final index


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The Times - Introduction

 1) What year was  The Times  founded and when did it start using the  Times  name? January 1, 1788 2) What content did John Walter suggest the paper would offer in the first edition? Like the other newspapers,it included parliamentary reports, foreign news and advertisements. John Walter made it clear in the first edition of the newspaper that he was primarily concerned with advertising revenue: "The Register, in its politics, will be of no party. 3) What does the page say about the political views in  The Times ?  Th e political position of The Times is considered to be centre-right. 4) Who owns  The Times  today and how is editorial integrity protected? Rupert Murdoch 5) What did  The Times  introduce in 2010 and why? The Times and The Sunday Times were first held under common ownership by Lord Thomson in 1966 as Times Media Limited and were bought by Rupert Murdoch in 1981. Times Media is now part of News UK. Both papers introdu...
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Daily mirror - language and representation

Language   1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead:titleblock of newspaper Pug:something to catch readers eye Splash Head:the lead story Slogan:sums up ethos of newspaper  Dateline:date newspaper was published  Byline:gives name of journlist/writer  Standfirst:introductory paragraph usally in bold  2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about. The main story is on Gary lineker and how he posted a biased comment on his views of immigration. 3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers? The pug is of Gary Lineker and the title of it is 'get in 'get out'.It appeals to readers because it brings out questions to people  5) What is the  balance  on the Daily Mirror  front pa...
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The times-audience and industry

  Audience 1) What are the main audience demographics for The Times newspaper? Add as much detail as you can. The Times' target audience, according to ABC data, is predominantly  ABC1, over 35  and has a liberal/ right-wing political stance. This well-educated and middle-class audience take an interest in national and global affairs and can understand and engage with detailed political reporting . 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? There is more writing and the image is much more smaller which makes it harder for a more younger audience to read it because they would see it as boring. 3) Times readers are mostly over 55 years old. Why is this and how is this reflected  or  challenged by the design and news stories in the CSP pages we have studied?   The design of new stories appeal to a wider audience and don't only ta...
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