Advertising and marketing:Final index


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Reception theory

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  1) What is the preferred reading of a media text? The preferred reading of a media text  is how the producer wants the audience to see the media text. 2) What is the oppositional reading of a media text? The oppositional reading of a media text is something that places the audience in a different position they were in before/changes their view. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The trailer of the Harry Brown clip wants the audience to think that most kids are very bad and like to commit bad things because of what other people are doing or to be cool.This shows us that most people commit to doing bad things because of the influence of other people.This would most certainly make the audience believe that if they are doing these bad things they would not care about the consequences of their own actions.Meaning if they got in trouble they would not care and would still continue their bad ways. 4) Why might...
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His Dark Materials: Language and Representation

Language and close-textual analysis 1) Write an analysis of the episode - using  your notes from the screening in class .  Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots and movement, editing, diegetic/non-diegetic sound, mise-en-scene etc.) You can currently  watch His Dark Materials on BBC iPlayer here . Camerawork, editing and sound: opening shot of lyra which establishes her close bond with pan,sound building up-shows a sense of thrill,close up shot of each characters Mise-en-scene:costume-masculine(tom boy,adventurous,practical and ready for action,setting-change in setting to submarine Narrative and genre:use of there being different word,religious traditions You can  access our notes from the close-textual analysis in a previous class here  - you'll need your Greenford Google login to open this. 2) How does His Dark Materials fit the conventions of the  fantasy TV genre ? -iconogra...
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updated statement of intent

The health drink my advert will contain is Volvic . My original slogan I will be using is "Make hard-work easier, Drink Volvic" My aim is to advertise my drink as something which can help you stay healthy.  I plan to meet my brief of two 40-60 second advert by having young characters who are 15 and 16 so that they can appeal towards my target audience of 15-30 year olds . In my first advert the narrative is a person running with low energy and drinking Volvic gives her the energy she needs. In my second advert its a girl exercising    with low energy and Volvic gives her the energy she needs . With the use of Toderolv's theory of equillibrium I will establish the fact that everything is normal in my advert until I  become very tired and fatigue. The disruption will then be me having no motivation and then the equillibrium would be restored when I take my volvic and feel energised again .I will also use pack shots, close up , medium close up shots to show of...
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