Advertising and marketing:Final index


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Advertising:Key conventions

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  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention? Pictures you can see a clear image of the product itself (skittles).It shows the audience what the actual product looks like before they consider buying it.It also links to the slogan 'bite size candies' because the product is seen as a perfect bite size. The logo is big and bold and also stands out since it is white.It highlights the packet because it stands out from the red.A hidden meaning behind skittles is that on the 's' of each skittle it stands for 'made of sugar'. The background of the advert has a rainbow.A rainbow connotes happiness and joy.This would make the audience want to buy it because of the use of colours.This is seen as very appealing  towards children because they like rainbows. There are two slogans towards this advert one is 'original fruit' this shows the reader/audience that even though this is a sweet ...
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The Times - Introduction

 1) What year was  The Times  founded and when did it start using the  Times  name? January 1, 1788 2) What content did John Walter suggest the paper would offer in the first edition? Like the other newspapers,it included parliamentary reports, foreign news and advertisements. John Walter made it clear in the first edition of the newspaper that he was primarily concerned with advertising revenue: "The Register, in its politics, will be of no party. 3) What does the page say about the political views in  The Times ?  Th e political position of The Times is considered to be centre-right. 4) Who owns  The Times  today and how is editorial integrity protected? Rupert Murdoch 5) What did  The Times  introduce in 2010 and why? The Times and The Sunday Times were first held under common ownership by Lord Thomson in 1966 as Times Media Limited and were bought by Rupert Murdoch in 1981. Times Media is now part of News UK. Both papers introdu...
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The Times - Language and Representations

  Language 1) What is the main story on the front cover of the Times CSP edition? The main story is Gary Lineaker and if he should come back as a football coach. 2) How is the presentation of this story different to how the Daily Mirror presents it?  The Times is hard news and is not in favour  of gary lineaker  3)  How is the Times front page designed to reflect  broadsheet  newspaper conventions? Masthead,Pug,slogan 4) How can you tell the inside pages of the Times are a broadsheet newspaper?  Hard news,colour scheme  Representations 1)  How does the Times represent Gary Lineker and the BBC bosses in the CSP pages? other Bbc bosses are in favour of Gary lineaker and support him for his beliefs and views. 3) What does the word 'scab' refer to and how does this create a representation of striking workers?  'scab' - insult to gary lineaker  4) What representation of the BBC can be found in the CSP pages of the Times? What does T...
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