OMO advert CSP

 1) What year was the advert produced?

The year the  OMO  advert was produced was in 1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

In most adverts in the 1950s women were presented as cookers and cleaners.The way these adverts were presented always showed a massive stereotype towards women.For example in the OMO advert it features a women enjoying hanging up the washing.Her facial expressions show that she is shocked and is also enjoying what she is doing.To show this was a stereotype the advert used a women (could be seen as a mother).At the bottom of the advert there is some text where it says "This will shake your mother".This is a stereotype because it fully shows that this product was aimed towards mothers because they are always cleaning and want their clothes and items to look the best of the best.

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

The heading message stands out towards the advert.It is highlighted in bold and placed over a white background.The use of 'OMO makes whites bright' Is very catchy because it stands out since it makes product seem very reliable since it makes products more whiter that it already is.As this text stands out it will engage the audience more because they would want a product that makes their clothes more brighter and whiter than it already is.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

In the advert we can see that the mothers make-up is flawless and well done which shows connotations that she has to look good while working.This suggests that no matter what a women has to look good while doing anything even if it is just cleaning.Also the costume is very casual and is seen as very motherly and is seen to be worn when doing motherly duties.We can see that just from seeing the top half  of her body we can tell that she is wearing a dress.In the 1900s women were seen to wear  dress because it shows high femininity and makes them seem very elegant and bring out how they look.Also as we can see her facial expressions are joyful and happy.This connotes that she is enjoying what she is doing and is very happy about her nice and clean washing.

5) Why is a picture of the product added to the bottom right of the advert?

A picture of the product is added to the bottom right of the advert so that the audience knows what the product looks like for when they want to buy it.

6) What are the connotations of the chosen colours in this advert - red, white and blue?

Red is seen as a eye-catching colour because it is the first thing that your eye sees.The colour red has many connotations but in this case the connotations of red is passion.The connotations for white is clean in this cause we can see how the clothes are very clean due to the product.The connotations of blue are peace and calmness.In this case we can see that the mother in the advert is very calm and happy.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

The anchorage text is used to emphasise the product more.This is because anchorage texts are used to make the product stand out to encourage people to buy the product.For example the phrase "adds brightness to whiteness" encourages the audience to buy the product because it makes the clothes whiter than it already is.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

The representation of women in advert is cleaning and enjoying it.This reinforces the stereotype of cleaning because women were seen to be doing household duties instead of men.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The producers of the advert wanted the audience to think she is very happy cleaning.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

A modern audience would think that this advert is using stereotypes towards women because the product is aimed towards mothers because they are seen to do cleaning