Arctic Monkeys-I Bet You Look Good On The Dancefloor

 Arctic monkeys:Audience 

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Arctic monkeys audience between 15-24 year olds.Their Psychographic group include reformers and maybe Explorers.Their audience is mostly white,middle class and somewhat young.Since they have become successful they moved into bigger groups such as Mainstreamers.

`2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

The song is upbeat and fast-paced.Fans who had followed the band since early days would feel a sense of personal relationship while younger people would feel a sense of personal identity.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

At the start of the music video the lead singer says "don't believe the hype" i think that it would appeal to fans because it shows that Arctic Monkeys is humble about themselves and may not really care about fame.Throughout the music video there is only one person singing (lead singer) i think that it would appeal to fans because it shows that one voice can go so far.Also there are no different scenes in the music video itself and i think that this would appeal to fans because it is authentic and make them believe that they could make a music video themselves.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

Fans followed Arctic Monkeys on social media platforms such as MySpace and also Arctic Monkeys would sell CD records of their songs

5) How are fans positioned to respond to the band? What do Arctic Monkeys want fans to think about their video?

Arctic Monkeys want their fans to think that their music is very authentic because it will help inspire them to maybe create music themselves.

Arctic Monkey:Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

They would hand out CDs containing their 18 demo tracks,at various gigs.

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

It was because they were sharing their music on these sites and did not expect people to talk and share their music at first but then people began sharing their song and they gained a following which helped them become viral.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

BLACKPINK was formed by an entertainment company whereas Arctic Monkeys wasn't because they were all friends from school.BLACKPINK became famous because of their songs which would hit number 1 on the chart.Arctic Monkeys became famous for selling their CDs and sharing music on MySpace.

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Arctic Monkeys record label is Domino.They sold over 350,000 copies of their debut album.Arctic Monkeys did not sign to a major label,but recorded their own music before signing to independent record label,Domino Records.They were not interested in working with a major as it would undermine creative control.

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

It has,simultaneously,opened the door to people who would like to discover music,and musicians that they would never have heard however the internet is a prime component to blame for the decline in sales and revenue of major label record companies and the decrease in royalties paid to artists.

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