Audience Effects Theory
1) Write a definition of a passive audience: A passive audience are people who take in information passively from the media which shows us that the message has the same effect on everyone. 2) Write a definition of an active audience: An active audience are people who accept the view of the media work they see. 3) Write a definition of the hypodermic needle theory: This is a view that the audience always takes things passively.this means they take the intentions of the media text and inject it in their mind. 4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification INFORMATION/SURVEILLANCE: The Times newspaper > Why: It tells audiences important information about politics, the world and more. PERSONAL IDENTITY:The lion king > Why...