Demographics and Psychographics

1) What information do media companies use to create a demographic profile of their audience?

Media companies use the audience's age,gender,education,social class,race/ethnicity,job,home.By using these 7 Demographic classifications makes it easier to create a demographic profile.

2)Why are media companies and advertisers increasingly using audience profiling and not just demographics?

It is much more easier for companies to use audience profiling because it helps the audience gain better access to information.Audience profiling helps the advertisers or companies make what they are producing fit what the customers like.

3) What psychographic group or groups do YOU belong in?

I feel like i belong in the succeeder group because It is dedicated to being responsible in society.

 

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