OSP: Audience and Industries

Audience

1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics.

marcus rashford-mainstream audience,aswell as people aged 13-30 becausew of how marcus rashford presents himself to others.

kim hardashian-12-30 year olds because of the content she posts on her platform.

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?

he engages with his audience a lot as well as meets a lot of his fans and gives them support

3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? 

marcus rashford-5,500

kim kardashian-36.8k

4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product).

5) What audience pleasures are provided by Marcus Rashford's online presence? What about Kim Kardashian? Try and apply Blumler and Katz's Uses and Gratifications theory here. 

personal relationship-marcus rashford with audiences when they get to meet him
personal identity-kim kardashian makes people want to look like her

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford and Kim Kardashian's online presence be?

  • Preferred reading (people who support Rashford/Kardashian):marcus rashford wants people to engage with him so that he can help other people,kim kardashian wants to influence people to be like her and look like her
  • Oppositional reading (people who criticise Rashford/Kardashian):some audieences may critisise rashford and say that him helping people could be him using it so that more people can like him,kardashian-fake images of herself and she wants to downgrade people so that they can look like her

Industries

1) What is Marcus Rashford and Kim Kardashian's net worth and how does their online presence help them to make money? 

marcus rashford networth is 80 million and kim kardashians is 1.7 billion

2) What companies/brands are Rashford and Kardashian associated with? Why might they want to be linked to those celebrities?

kim kardashianSKIMS. Arguably the most popular brand the Kardashians ever created was Kim Kardashian and Jens Grede's shapewear brand SKIMS. Founded back in 2019, the billion-dollar company has become a staple in so many people's closets.

5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?


6) What happened by law in 2022 that changed the way the internet is regulated? Write three changes that this new law may bring in and explain why it is difficult to regulate the internet.

The Online Safety Act 2023 (the Act) is a new set of laws that protects children and adults online. It puts a range of new duties on social media companies and search services, making them more responsible for their users’ safety on their platforms. The Act will give providers new duties to implement systems and processes to reduce risks their services are used for illegal activity, and to take down illegal content when it does appear. 

 

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