Introduction to OSP

 

1) What years did YouTube, Twitter and Instagram launch?

 founding of YouTube in 2005, Twitter in 2006, and in 2010

2) What is the definition of an influencer?

a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

the rapper Nicki Minaj wore a pair of bejewelled pink Croc shoes on Instagram, where she has 136 million followers; demand for pink Crocs spiked by 4,900% in hours

4) How big is the influencer industry according to the article?

Very. By the end of 2019, the influencer marketing industry was worth some $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022. 

5) What are the problems associated with being an influencer?

The idea of making thousands of pounds a month by sharing a few selfies may sound cushy – but the reality can be hard. There are the endless hours spent preparing for photo shoots, arranging photographers, changing outfits in cramped “pop-up tents”, editing photos and thinking up envy-inducing captions and hashtags. Demanding clients often force them to endlessly re-shoot photos or videos until they come out just right. There’s the pressure of always seeking to increase your follower count to drive up revenues. But arguably the toughest part, says Amy Hart (1.1 million followers), is negotiating payment in a crowded market. After all, she says, “there are a lot of me. If I turn around and say, ‘No, I want this’, they’ll say, ‘Okay, cool, we’ll go to one of the other 1,500 people who’d be happy to do this’.”


6) Why is it suggested that audiences actually like being sold products by influencers?

So audiences can look like them

7) What representation of beauty is often found on Instagram or other influencer sites?

Women are often portrayed as slim with certain facial features, while men are depicted as muscular and tall.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

My opinion on influencers is that sometimes they are are good and bad.This is because audiences portray themselves to look like influences which lowers their self esteems and is unrealistic.

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