statement of intent VIDEO

The health drink my advert will contain is Naked. My original slogan I will be using is "Unlock your inner taste buds, Imbibe Naked" My aim is to advertise my drink as something which can help you stay healthy.

I plan to meet my brief of two 40-60 second advert by having young characters who are 15 and 16..In my first advert the narrative will be a girl (me) scrolling on tiktok trying to find a new drink she can try to help her stay on track of being healthy. I think my first advert is good at targeting the target audience because it is relatable .In my second advert it will be me and my friend working out and she will have more energy than me and then she will recommend me the drink. Then from this I will try it and I will see that the drink gives me a booster of energy to help me to work out .In my two adverts I will use a pack shot in both of them to show off my product .I will also use long shots + medium close up shots to show off my characters facial expressions which will help to show the effect of my drink .Also in my advert there will be non-diegetic and diegetic sound so that I can communicate better meaning to my audience as well as a sense of entertainment .I will use non-diegetic sound when I use my pack shot because it fits the moment

My target audience is 15-30 year olds. In my advert it contains 3 15 year olds and 1 16 year old .By showing my characters and the meaning of my advert will show everyone how we should try something new rather than having the same drink everyday .Also having something new can be for a person beneficial because it make them healthier without them either knowing.

In my advert it will contain me (a black person) and my friends (2  south Asian and one white).I think these are good for my advert because it is not just one race .This is because in the word there is a high lack of diversity through people and I think that it should be stopped because it is unfair .Having more than one type of race in my advert will show that naked is a drink for anyone and everyone as well as the fact this advert is diverse. This will give the audience a sense of personal identity to the characters because they are a person related to them in a way.

 

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