Radio: Launch of BBC Radio 1 CSP


Historical, social and cultural contexts

1) What radio stations were offered by the BBC before 1967?

  • -The Home Service.
  • -The Light Programme.
  • -The Third Programm

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

 Radio 2, Radio 3 and Radio 4 replaced the old Light, Third and Home Service respectively. The simultaneous launch of Radio 1 was an attempt to create a brand new pop music service to replace the outlawed pirate radio stations.

3) What was pirate radio and why was it popular?

Pirate radio was regarded as the best place to hear new music and particularly urban music.It was seen as illegal and became popular because the music was seen as way better than any normal radio

4) Why did pirate radio stop broadcasting in 1967?

The British government legislated against pirate radio stations, making their broadcasts illegal

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

Many of the pirate station broadcasters then were employed by BBC Radio 1, thus bringing many of the their loyal listeners with them.

6) What was 'needle time' and why was it a problem for BBC Radio?

Needle-time was the number of hours in a day a broadcaster was allowed to play records.Needle time was a problem because pirate radio would stream music any hour of the day whereas the BBC was only allowed to play 5 hours worth of music a day.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

 the BBC reorganised and renamed their radio channels. On 30 September 1967, the Light Programme was split into Radio 1 offering continuous "Popular" music and Radio 2 more "Easy Listening“.

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

Tony Blackburn was the first presenter for BBC radio 1.The new radio 1 DJs caused upset because they were just traditional and boring whereas Tony was seen as more cool and unique

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

It appealed to the young audience because it was seen as more cool and entertaining because it was illegal.It was also more different to normal radio shows because it played better music and was streamed longer

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

Tony blackburn had a better connection with his audience because he was seen as much more friendly and better at targeting his audience


Audience and industry

1) What was the target audience for BBC Radio 1 in 1967? 

The BBC claims that it targets the 15–29 age group, and the average age of its UK audience since 2009 is 30.

2) Why did Radio 1 initially struggle to attract young listeners?

 It was not seen as 'cool' by many young people as the BBC stood for traditional, conservative values. It struggled financially as there was no increase in the licence fee to pay for this extra radio station.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

Personal identity-young audience relate to the producer because he is informal.

Personal relationships-young audience feel a relationship to how he acts and many people want to be friends with him.

Diversion-more emphasis on music and competitions,up beat and fast paced

4) How is the BBC funded?

Its work is funded principally by an annual television licence fee which is charged to all British households, companies, and organisations using any type of equipment to receive or record live television broadcasts or to use the BBC's streaming service, iPlayer.

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

Preferred reading-what producers want you to think;"cool" and innovative and new

Oppositional reading-people would think that he had 'sold out' or become part of establishment

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