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Showing posts from January, 2024

Gender representation in advertising

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Women were seen to stay at home and do all the cooking and cleaning.Their hair had to be perfectly done and their makeup should be flawless.In the adverts the women would always be cooking or cleaning.The products for the advert would always be a cleaning or cooking product and the main character would always feature a women in it.The stereotype was that women should stay home and be cooking or cleaning  for their husband while he works to make money for the household.Also women would have to have their hair and makeup done for their husband to seem pretty and modest for them. 4) What stereotypes of women can you find in the post-2000s adverts?  The stereotypes form women in the 2000s was that they had to please men.This meant that they were heavily objectified and had to make sure that they fitted the beauty standards.Women were still seen as much more weaker  than men...

Learner respone

 WWW:You have made a big effort to attempt each question and use your knowledge of media to add some media terminology. EBI:Very thin on evidence from the media products.Always back up points with detail.Literacy lets you down-make sure your spelling and grammar is accurate. 1.0/1 2.0/1 3.4/8 4.1/2 5.2/2 6.4/20 1)I missed out marks because i did not explain my answers in depth 2)I got 4/8 on question 3 because I did not use evidence from the media (AMPS) 3)Vertical integration is when one conglomerate owns different companies in the same chain of production.Benefits are profit,lower transportation costs and smaller turnaround times. 4)I could have used: -Comparing how much profit Marvel normally makes off their movies -#WeAreAllDanielBlake -Campaigns that were made for I,Daniel Blake -Key quotes -Compared the two films together 

Advertising:Key conventions

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  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention? Pictures you can see a clear image of the product itself (skittles).It shows the audience what the actual product looks like before they consider buying it.It also links to the slogan 'bite size candies' because the product is seen as a perfect bite size. The logo is big and bold and also stands out since it is white.It highlights the packet because it stands out from the red.A hidden meaning behind skittles is that on the 's' of each skittle it stands for 'made of sugar'. The background of the advert has a rainbow.A rainbow connotes happiness and joy.This would make the audience want to buy it because of the use of colours.This is seen as very appealing  towards children because they like rainbows. There are two slogans towards this advert one is 'original fruit' this shows the reader/audience that even though this is a sweet ...

Film industry:Final index

  1)  Film Industry: Marketing - Marvel Cinematic Universe 2)  Film Industry: Black Widow 3)  Film Industry: I, Daniel Blake

I, Daniel Blake

  1) What is independent cinema and how is it different to Hollywood  blockbusters? An independent cinema is produced outside the major film studio system in addition to being produced and distributed by independent entertainment companies  2) What is I, Daniel Blake about? Lost his job after a heart attack and is trying to look for work.While finding a job he sees how people are treated how people cannot understand the lives of people who are struggling.It shows people who are struggling to make money and find a job.This film is in Britain and shows the how harsh people can be and how people do not care about the situation people can be in. 3) Who directed I, Daniel Blake and why is this important? I,Daniel Blake was directed by Ken Loach.The director Ken Loach was known for his authentic films which had deep meanings behind them.This is important because it shows us that this film must be authentic and has a true deep meaning behind it. 4) How was I, Daniel Blake promot...

Film industry:Black Widow

  1) List the companies involved in the creation of Black Widow. Marvel,Disney,Pixstone Images,SSVFX,Stereo D,Blitz 2) What is conglomerate ownership and how does it link to Black Widow? Conglomerate ownership is a corporation made up of several different,independent businesses.One company owns a controlling stake in smaller companies that can conduct business operations separately.This links to Black Widow because Disney bought Marvel.Disney did this so that they could use the characters that Marvel had created. 3) Analyse the  film trailer  for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? One aspect is that the characters in the film trailer are well know (high class actors).This shows that it is a big-budget  blockbuster because Disney would have had to pay a lot of money to hire these characters.A second aspect is the setting.We can tell its a big-budget blockbuster from this because it is not any ordinary setting that...

Ownership and control

  1) Why did Facebook buy Instagram for $1bn? Facebook bought Instagram because it wanted to have less competition because Instagram was doing very well money wise and popularity wise. 2) What are the benefits for media companies of vertical integration? Benefits for a media company of vertical integration is very reliable and the company will have more control over what is being created.Vertical integration is when the company controls different stages of the supply chain.A company having control over different stages of the supply chain helps the company make more profit at the end of the ownership.This helps the company even more because it means that they will be able to use the money to put back into the business and will not have to pay for any suppliers,advertising,etc. 3) What are the benefits for media companies of horizontal integration? Benefits for a media company of horizontal integration is that there is reduced competition.Vertical integration means that a company bu...