Radio: KISS FM Breakfast show CSP

 Audience


Look at the KISS media pack carefully. This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team). 

Answer the following questions:

1) Read page 2. What is KISS FM's mission?

Entertain people who are from 15-34

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

Their target audience is mainstream because they want to reach a wider audience.I think that also people who are aspirers would like KISS.


3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

There is an app called KISS kube which helps engage the audience.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISSTORY is seen to play songs that are more older for the older audience who listens to the music.On the other hand KISS Fresh plays much more newer songs that have came out by artists.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

They can engage on online platforms as well as on live events

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

I believe that most of the audience is active.This is because there are many ways to tune in with the presenters and ask questions to them and the presenters will answer them live on radio.However if they are on their phone they will see it there

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

Personal relationship-Some of the audience will feel a sense of personal relationship towards Jordan and perry because of the jokes they make.

Diversion-Some of the audience will see the video as an escapism because it is funny and entertaining and it distracts them from the real world.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

Nowerdays most people use their phone to access music.This is because it is seen as way more convenient and people can listen to it at any time and anywhere.In the more earlier years people used radio to listen to music it was seen as less convenient however it was still able to get the job done of playing music

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

KISS FM was more diverse and unique and had many parts towards the music.Tony Blackburns radio was seen as more less diverse however he was also seen as popular due to the fact he had a good connection to his audience 


10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

Preferred reading-Interesting and seen as very entertaining for people due to the fact that there is a good personal relationship between the audience and the presenters.

Oppositional reading-Some people may find the songs boring and think that it does not fit the trend of social media music today

Industry

1) When did KISS FM first launch and what type of station was it then?

Kiss FM first broadcast 7 October 1985 as a pirate radio station, initially to South London then across the whole city, on 94FM. Kiss FM was founded by Gordon "Mac" McNamee, George Power (of London Greek Radio), and Tosca Jackson, with its engineer Pyers Easton.

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

They have other radios and streaming channels

3) How does KISS FM make money? 

In the UK, companies like Global and Bauer own countless stations like KISS FM and Capital. Most revenue comes from ads, promoting local businesses and services in the area. But just like every other station, how much each one earns depends on listener reach.

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

The station started in 1985 as a pirate radio station, Kiss FM, before becoming the UK's first legal black and dance music specialist radio station in 1990. As of March 2024, the station has a weekly audience of 2.2 million listeners according to RAJAR.

5) How is KISS FM regulated and what can happen if they break the rules?

It is regulated by Ofcom and if they break the rules they have to pay a fine.

Comments

Post a Comment

Popular posts from this blog

Reception theory

Image
  1) What is the preferred reading of a media text? The preferred reading of a media text  is how the producer wants the audience to see the media text. 2) What is the oppositional reading of a media text? The oppositional reading of a media text is something that places the audience in a different position they were in before/changes their view. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The trailer of the Harry Brown clip wants the audience to think that most kids are very bad and like to commit bad things because of what other people are doing or to be cool.This shows us that most people commit to doing bad things because of the influence of other people.This would most certainly make the audience believe that if they are doing these bad things they would not care about the consequences of their own actions.Meaning if they got in trouble they would not care and would still continue their bad ways. 4) Why might young pe
Read more

Gender representation in advertising

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Women were seen to stay at home and do all the cooking and cleaning.Their hair had to be perfectly done and their makeup should be flawless.In the adverts the women would always be cooking or cleaning.The products for the advert would always be a cleaning or cooking product and the main character would always feature a women in it.The stereotype was that women should stay home and be cooking or cleaning  for their husband while he works to make money for the household.Also women would have to have their hair and makeup done for their husband to seem pretty and modest for them. 4) What stereotypes of women can you find in the post-2000s adverts?  The stereotypes form women in the 2000s was that they had to please men.This meant that they were heavily objectified and had to make sure that they fitted the beauty standards.Women were still seen as much more weaker  than men.They were still se
Read more

OMO advert CSP

  1) What year was the advert produced? The year the  OMO  advert was produced was in 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. In most adverts in the 1950s women were presented as cookers and cleaners.The way these adverts were presented always showed a massive stereotype towards women.For example in the OMO advert it features a women enjoying hanging up the washing.Her facial expressions show that she is shocked and is also enjoying what she is doing.To show this was a stereotype the advert used a women (could be seen as a mother).At the bottom of the advert there is some text where it says "This will shake your mother".This is a stereotype because it fully shows that this product was aimed towards mothers because they are always cleaning and want their clothes and items to look the best of the best. 3) How do
Read more