shymia GCSE media blog

Your Radio index just needs the two CSP case studies: 1)  Radio: Launch of BBC Radio 1 CSP 2)  Radio: KISS FM Breakfast show CSP

  Audience Look at  the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).  Answer the following questions: 1) Read page 2. What is KISS FM's mission? Entertain people who are from 15-34 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. Their target audience is mainstream because they want to reach a wider audience.I think that also people who are aspirers would like KISS. 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?  There is an app called KISS kube which helps engage the audience. 4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?   KISSTORY is seen to play song