Introduction to OSP
1) What years did YouTube, Twitter and Instagram launch? founding of YouTube in 2005, Twitter in 2006, and in 2010 2) What is the definition of an influencer? a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. the rapper Nicki Minaj wore a pair of bejewelled pink Croc shoes on Instagram, where she has 136 million followers; demand for pink Crocs spiked by 4,900% in hours 4) How big is the influencer industry according to the article? Very. By the end of 2019, the influencer marketing industry was worth some $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022. 5) What are the problems associated with being an influencer? The idea of making thousan...